Kiosk for Pub Goers
Design Task
This project was inspired by the Student Design Competition for the CHI2019 conference. Where it focuses on digital technologies that enable and foster strong communities. We had to design an interactive digital technology to enhance the social fabric of Pub Goers.
Project Background
As a group of four, we followed a user-centred design process, undergoing user-research to understand the community in terms of its people, places, the problems they face and the opportunities for new digital technology. We then created a prototype having a detailed design. Then evaluated our design activity.
TOOLS
Axure
Pen/Paper
InDesign
DURATION
3 months
MY ROLE
Created user journeys and personas of each user. As a group we all individually did user research at different locations to gain rich data.
DESIGN PROCESS
USER RESEARCH
We began by observing our community which was “street food market” patrons, self identifying them as “foodies”. But our research took us to another path and ultimately lead us to another community in need of a stronger social fabric: pub-goers of city-centre bars.
Our first step as a group was to explore food markets, observing and conducting unstructured interviews with people to get a better understanding of their thoughts and behaviour. The big takeaway was the awkwardness of people reluctance to share a table.
Our second was to understand pub-goes in two different types of venues: city-centre bars and local pubs. The findings and feedback helped shape our understanding of the community. Interviews helped us develop our empathy maps, personas and user journeys.
CONCEPTUAL DESIGN
IDEATION
Through this process we started to create and focus on creatively addressing our design problems. This led us to strengthen the social fabric but address the needs of our secondary stakeholder group, pub employees. We focused around seating assignments with different types of people in order to encourage conversation and connection while removing barriers.
CONCEPTING
We identified the ideas and made a first draft requirement in order to start visualising both physical and interaction design. Through this we were able to identify the final design direction based on our research. So we started to storyboard our concept to better understand the design interaction. As a group we concluded that the in-venue seating assignment and ordering system kiosk was our best design.
DETAILED DESIGN
We focused entirely on our in-venue kiosk for city-centre pub-goers. We wanted to learn how the kiosk design works in the physical space. To learn how existing touch screens work, we:
– Observed the use of similar products
– Observed the use of McDonalds patrons using the touch ordering system
After finialising our observations we sketched our interaction design and made a prototype of our final design:
EVALUATION
What we did:
– Small-scale guerrilla usability study with 5 participants in city-centre pubs to evaluate the interaction design
– Developed a discussion guide, used during moderated testing
– Recruited participants
– Moderated five usability testing sessions
– Analysed feedback and gathered findings
LEARNINGS
Rather than trying to reinvent the wheel we realised that it would be best to focus on an existing community. We didn’t what to make an app but rather something physical you can interact with. After a team meeting we established an existing community which helped us move forward.
Seek feedback early in the process: This allowed us to be less attached to the work, since we didn’t spend too much time on it. We also sought feedback regularly throughout the entire design process.